Why advertising is an ethical problem Essay - 1524 Words

Why is advertising an ethical problem? †¢nbsp;nbsp;nbsp;nbsp;nbsp;If it is, it is because it is often intrusive, deceptive, or manipulative -- or, at least, this is what people say about it. †¢nbsp;nbsp;nbsp;nbsp;nbsp;Another problem is the money and resources devoted to advertising; billions are spent each year (around $500 billion in fact) that, perhaps, could go to education, health care, research, reforestation, or other worthy causes. Well come back to this, but first we look at the problem of deception. †¢nbsp;nbsp;nbsp;nbsp;nbsp;Could argue that it distorts our whole economy; it is not merely that we are bombarded by it all the time, but may even impede certain important functions such as free debate. What gets†¦show more content†¦Moreover, advertising can itself contribute to the betterment of society by uplifting and inspiring people and motivating them to act in ways that benefit themselves and others. d) Moral and Religious Benefits of Advertising In many cases, too, benevolent social institutions, including those of a religious nature, use advertising to communicate their messages — messages of faith, of patriotism, of tolerance, compassion and neighborly service, of charity toward the needy, messages concerning health and education, constructive and helpful messages that educate and motivate people in a variety of beneficial ways. CONS†¦Ã¢â‚¬ ¦ a) Economic Harms of Advertising More often, though, advertising is used not simply to inform but to persuade and motivate — to convince people to act in certain ways: buy certain products or services, patronize certain institutions, and the like. This is where particular abuses can occur. The practice of quot;brandquot;-related advertising can raise serious problems. Often there are only negligible differences among similar products of different brands, and advertising may attempt to move people to act on the basis of irrational motives (quot;brand loyalty,quot; status, fashion, quot;sex appeal,quot; etc.) instead ofShow MoreRelatedGender Portrayals Of Women s Advertising1505 Words   |  7 PagesPortrayals in Advertising Gender portrayal in advertising has been a widely discussed and researched topic for years by social scientists, consumers, and advertisers alike. However, many people have looked at the topic solely from the perspective of male and female consumers and the effect that gendered advertisements have on them. In an article from The Journal of Advertising, Linda Tuncay Zayer and Catherine A. Coleman researched this topic from a different angle. 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